Overview
LearnPath is a learning management system serving corporate training teams. Despite strong content, their platform had a 60% drop-off rate in the first week — learners would sign up, complete 1–2 modules, and never return.
The Challenge
Low engagement, poor mobile experience, and no gamification made LearnPath feel like homework. HR teams were frustrated with report dashboards. Learners weren't motivated. Content creators couldn't measure impact.
Research & Discovery
Learning behavior research with 30 learners, HR admin interviews with 10 corporate clients, and competitive analysis of 6 leading LMS platforms. Key insight: gamification alone wasn't enough — the core learning flow needed to feel rewarding and progress-visible.
Design Process
01Learning behavior research (30 participants)
02Gamification strategy design
03Mobile-first learning flow redesign
04Progress & achievement system
05HR dashboard redesign
06Content creator tools redesign
07Full iOS & Android app design
08A/B test of 4 engagement mechanics
Results & Impact
45%
Reduction in drop-off rate
100K+
Active learners
78%
Course completion rate
+28 NPS
Learner satisfaction improvement
Client Feedback
Project Details
IndustryEdTech
Duration11 weeks
Services
Product DesignMobile App DesignUX ResearchProduct Strategy
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