MindFlow AI

Overview

MindFlow is an AI workflow automation platform that helps teams automate repetitive tasks using natural language. They had a powerful AI engine but struggled to communicate its value through the interface — users couldn't figure out what to do or why they should care.

The Challenge

Despite a technically impressive product, MindFlow had a 5% trial-to-paid conversion rate (industry average: 15%). Users described the interface as 'intimidating' and 'unclear'. The AI responses were accurate, but users didn't trust them. The company needed to 10x conversions in 90 days.

Research & Discovery

We ran a diary study with 20 trial users over 2 weeks, conducted 10 in-depth interviews, and analyzed 3,000 session recordings. The core finding: users lacked confidence in the AI outputs and didn't understand how to prompt effectively.

Design Process

Results & Impact

Client Feedback