NovaPay

Overview

NovaPay is a B2B payment processing platform handling $50M+ in monthly transactions. When they came to us, their product had grown organically without design direction — the result was a confused, high-churn dashboard that couldn't compete with modern fintech tools.

The Challenge

The existing dashboard had 200+ UI inconsistencies, no design system, and a 68% abandonment rate during onboarding. Key users (CFOs and accountants) were reverting to spreadsheets instead of using the product. The company had 6 months of runway and needed a funded round.

Research & Discovery

We conducted 14 user interviews with CFOs, accountants, and payment operations managers. We ran a competitive analysis of 8 fintech dashboards, performed a full UX audit, and synthesized 3 key jobs-to-be-done that the product needed to serve.

Design Process

Results & Impact

Client Feedback