Overview
ShopWave is a premium skincare brand that was struggling to compete online despite having an exceptional product. Their website felt generic, loaded slowly, and failed to convey the luxury positioning the brand deserved.
The Challenge
A 1.2% conversion rate (industry avg: 2.5%), 78% bounce rate on product pages, and no mobile optimization. The brand story wasn't being told and customers weren't converting despite repeat ad spend.
Research & Discovery
Heatmap analysis, 500-session recording review, 12 customer interviews, and a full CRO audit. Key insight: customers loved the product but didn't trust the website enough to purchase.
Design Process
01Full CRO audit & heatmap analysis
02Customer interview program (12 sessions)
03Brand identity refinement
04Homepage redesign for luxury positioning
05Product page redesign for conversion
06Checkout flow optimization
07Webflow development
08Performance optimization to <2s load
Results & Impact
3x
Revenue in 6 months
1.2% → 4.1%
Conversion rate improvement
<1.8s
Page load time
67%
Reduction in cart abandonment
Client Feedback
Project Details
IndustryE-commerce
Duration6 weeks
Services
Website DesignWebflow DevelopmentBrandingCRO
Explore more work
View all projects